Let's make some baits!
kid's design series
Where imagination meets the water
stars & strikes
Patriotic marble bait
Holoshift Mica
Watch your baits come alive with color-shifting shimmer
why anglers love SBB
Create custom colors
Match your local forage or invent something completely new.
NO heat required
Skip the plastisol, fumes, and complicated setup.
works with 3d printed molds
Prototype new designs faster than ever.
Fish-Catching Performance
Designed to look great in your hand and perform in the water.
Watch How It Works
SBB Lure Lab
$79.99 USD
Stop buying baits. Start making them.
The SBB Lure Lab is your all-in-one system to create custom soft plastic-style baits-designed for anglers who want more control, more creativity, and better results on the water.
Whether you're new to bait making or dialing in your own designs, this kit gives you everything you need to go from idea → mold → fish.
Pickup currently not available
Made in Rochester, NY
We aren't a giant tackle company.
We're a local family business building products that make lure making easier, safer, and more accessible for everyone.
🎣 Beginner Friendly
🎣 Family Friendly
🎣 Endless Customization